ATLANTA: Coca-Cola is searching for a chief communications officer
to operate at vice-president level and report to public affairs director
Carl Ware. The vacancy came about when corporate communications
vice-president Randy Donaldson was reassigned during last winter’s
management shake-up. Donaldson is now executive assistant to the
company’s North American president Ralph Cooper. The new CCO will be
asked to develop an overall communications strategy that deals with
corporate reputation, brand presence and message development.