The IPR is reviewing its membership criteria in a bid to increase
its appeal among the young PR community.
Director general Colin Farrington is consulting with members on how the
IPR can avoid a repeat of the situation this year when just two of the
50 entrants to the IPR’s Young Communicator of the Year award were
The three ways to become a member are: to complete the body’s diploma;
to study on an IPR approved course after four years of experience; or to
work in PR for ten years.
The consultation paper acknowledged that ’the membership criteria are
out of date and out of touch with the industry ... they fail to take
account of the younger age at which many practitioners attain
significant job responsibility’.
The paper warns of the risk of there being ’a generation lost to IPR
membership and IPR values’.