Two former BBC staff members have launched a broadcast consultancy
and video production company to produce video news releases (VNRs) and
video footage for PR consultancies.
Rockhopper, which launches this week, was founded by long-term BBC news
staffers Richard Wilson and Nick Gardner. Wilson served as the
corporation’s environment correspondent for five years, while Gardner
spent 13 years in a variety of reporting and production roles.
The company uses digital editing equipment together with rapid response
shooting and editing facilities to produce VNRs for PR consultanies,
non-governmental organisations, government departments and commercial
Using advanced digital technology, Rockhopper’s process includes
consultation, assessing the media potential of organisations, and
pinpointing stories which they will then film, edit and stream on to the
internet and into newsrooms worldwide.
’We are digital, and ready to react at the touch of a button. We are
ideal for those who need stories covered in out-of-the-way places fast
and with expertise,’ said assistant producer Saritha Wilkinson.
Gardner will be UK-based, while Wilson will lead the teams on jobs out
in the field.
The company has already signed up its first client - the Worldwide Fund
for Nature - for which it acts as a rapid response unit to produce VNRs
from around the world. Forthcoming plans for the fund include a trip to
film melting glaciers at Mount Everest’s Himalayan base camp.