The GTS Group, the owner and operator of Europe’s largest internet
and telecommunications network, has appointed Noiseworks on a six-figure
fee corporate PR brief.
The work is pan-European, covering 20 countries and the agency was
appointed after a pitch process that began with ten agencies. The
account will be headed by Noiseworks’ founder Nick Hayes, who will
report to Lesley Young, director of public relations at GTS. The agency
will work at board level on PR strategy and tactics, which will then be
rolled out across Europe by local agencies. Noiseworks will also handle
the UK campaign.
GTS has used agencies on a project basis in the past but Noiseworks is
its first retained agency in the UK. Young said: ’We are starting on an
aggressive campaign of brand awareness, and we wanted to bring on board
the appropriate agencies to carry it through.’
GTS provides cross-border broadband network services and sells products
such as internet access, web hosting and e-commerce services and has a
high-speed optic fibre network which covers 9,200 kilometres in
The campaign aims to raise the group’s profile among business users.
In February, GTS bought internet company Netcom. Sales have increased by
30 per cent since then. In 1999 GTS reported sales of pounds 533
million, an increase of 129 per cent on the previous year.