Performance PR has been charged with representing Bentley throughout the Gulf and Levant.
The agency’s responsibilities cover product and corporate communications, media events and press fleet management.
The luxury British car maker is the latest account to be won by the automotive and sport PR specialist.
Performance PR was founded in London in 2002. Last year, the agency established an office in Dubai to capitalise on growing opportunities in the regional automotive and sport markets.
Based in Dubai Media City, the company represents a number of blue-chip clients, including Williams F1, KTM, Fast Rent A Car and GulfSport Racing.
In the UK, Performance PR’s client list includes Alfa Romeo, BMW, Citroën, Multipower, Race of Champions, Tesco and the Pindar sailing team.