The London Development Agency has appointed Bell Pottinger Good
Relations on a project basis to advise on the body’s internal and
external PR strategy and structure ahead of its establishment in July.
Bell Pottinger director Will Sanderson has already started work on the
project and will hand final recommendations to head of transition Marie
Winckler in a few weeks’ time.
The LDA, which is currently in its formative stages, is one of four
bodies for which the London Assembly will have responsibility.