Air Miles, the British Airways loyalty scheme, has appointed Joanne
Merriweather as its first PR manager.
The appointment of Merriweather follows a decision to centralise the
press office function. According to Merriweather, communications
inquiries were previously handled by various departments including
Merriweather reports to Judith Thorne, one of Air Miles’ two joint
managing directors - the other is Wanda Goldwag. The press office is
currently two-strong with no specific plans to increase it, said
Merriweather. Air Miles retains Jackie Cooper PR for consumer PR.
Merriweather joins from The Body Shop where she was PR manager, heading
the UK press team of four. That position is being managed temporarily by
Merriweather’s appointment comes after unconfirmed reports earlier this
year that BA was to float Air Miles as a separate operation.
Merriweather dismissed the reports as speculation.
BA is aiming to expand the scheme’s customer base from 6.5 million to
ten million over the next three years and wants to boost its on-line