The Prudential, the UK’s leading life assurance company, is on the
lookout for an investor relations chief following the shake-up of its
group finance department.
The appointee to the newly-created post will report to group finance
director Philip Broadley. He was appointed last month to replace the
outgoing Les Cullen and his temporary successor, now CEO Jonathan
The investor relations function has for many years been a part of the
company’s finance department, with no one person taking sole charge of
it. Broadley’s appointment, together with the broadening of the
company’s share ownership base and the likelihood of the Prudential
seeking a US stock market listing later this year, led the board to
create a specific position in charge of communicating to investors.
The appointee will oversee relations with both shareholders and analysts
and will work alongside the firm’s retained investor relations
consultancy, Makinson and Cowell, as well as its financial PR agency,
Brunswick. These relationships stretch back several years, although
different businesses within the plc continue to use consumer and product
agencies on an ad hoc basis.
Investor relations sits outside the company’s corporate affairs
That function, headed by outgoing corporate relations director Jan
Shawe, covers public and community affairs, press relations, brand
management, corporate social responsibility and internal communications.