Europe’s most visited sports web site, Sports.com, has appointed
Citigate Dewe Rogerson (CDR) to handle its corporate and financial
CDR’s head of corporate PR Richard Campbell will lead the five-strong
account team, reporting to Sports. com chief financial officer Gavin
’All our previous PR has been consumer-related, but this deal with CDR
takes us to another level,’ said Chittick.
He added that the company would be reviewing its arrangements with
present agency, Grant Butler Coomber.
CDR’s brief is to establish a corporate, financial and consumer profile
for Sports.com, and to drive advertisers and sponsors on to the
Founded in May 1999, Sports.com had financial support from sports stars
such as Tiger Woods, who have become secondary investors by backing the
venture to the tune of pounds 625,000 each. It has country-specific
sites in the UK, France, Germany, Italy and Spain.