Boeing begins review of its UK PR operation

Boeing - the world’s largest manufacturer of aeroplanes - is reviewing its UK PR operation and inviting a host of agencies in to pitch.

Boeing - the world’s largest manufacturer of aeroplanes - is

reviewing its UK PR operation and inviting a host of agencies in to

pitch.



Harrison Cowley, Burson-Marsteller, Charles Barker BSMG and the

incumbent APCO are all understood to have pitched for the work towards

the end of last week.



APCO currently runs the news bureau for the Boeing commercial aeroplanes

group in the UK. Commercial aeroplanes account for more than 60 per cent

of Boeing global sales, and generate the bulk of the media interest.



The APCO team in London, which also gives strategic advice to other

parts of the Boeing empire, is run by associate director Julie Green.

Boeing has no UK-based PR staff of its own, so the account reports to

its European director of communications in Brussels, Caroline

Harris.



’We are expanding our work at the moment in Europe and looking at areas

of support that need increasing,’ said Harris.



She is understood to be reviewing the company’s PR operation across

Europe.



Last week the company appointed Interazione in Italy to handle PR for

its three divisions: commercial aeroplanes; military aircraft and

missile systems; and space and communications. PR Week understands the

UK pitch last week was for a similar consolidated account.



In France, APCO sister company GCI runs the Boeing news bureau. This

relationship is also thought to be under review.



Headquartered in Seattle, Boeing made sales of nearly pounds 40 billion

in 1999 and employs almost 200,000 worldwide.



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