Midnight Communications has caused something of a ’netiquette’
debate of late, following its rather unusual recruitment tactics.
The agency decided, as part of its ongoing recruitment drive, to send
emails to hundreds of PROs inviting them to join its team in
Unsurprisingly, the agencies in question - Shandwick International and
Cubitt Consulting, to name just two - found the approach less than
And following a warning call from the PRCA, alerting Midnight
Communications MD Caraline Brown to the fact she had contravened its
code of conduct, a ’sincerest apologies’ email was soon on its way to
’It’s an interesting case of the use of ’netiquette’ and whether it’s a
good thing to send unsolicited emails,’ said Cubitt Consulting director
Brown said that despite the complaints, she received 35 emails of
support - and a few job applications.