EDITORIAL: Reputation climbs share agenda

For the first time, after years of debate and conjecture, the whole issue of reputation management has effectively been given a Government stamp of approval in the form of the Company Law Reform steering group’s proposals.

For the first time, after years of debate and conjecture, the whole

issue of reputation management has effectively been given a Government

stamp of approval in the form of the Company Law Reform steering group’s

proposals.



By enshrining reputation risk elements including stakeholder

communication and corporate social responsibility into the reporting

process - and the brief of DTI Minister Dr Kim Howells - the Government

has pointed to a direct link between corporate reputation and

shareprice.



A golden opportunity has been created, but there is also a very real

danger that given the emphasis of the potential Operating and Financial

Review, that it will be auditors who ultimately reap the benefit. Now

more than ever, it seems the commercial fate and financial future of the

industry will turn on its ability to evaluate its activities in a manner

applicable to the broader business context.



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