MEDIA: WHAT THE PAPERS SAY - Queen Mother given ’soft focus’ treatment

Entering the week of the Queen Mother’s 100th birthday, the newspapers, as well as the broadcast media, proliferated with features and supplements covering her long, eventful life. The Evening Standard (26 July) pointed out that saturated ’soft-focus’ coverage is a curiously modern phenomenon.

Entering the week of the Queen Mother’s 100th birthday, the

newspapers, as well as the broadcast media, proliferated with features

and supplements covering her long, eventful life. The Evening Standard

(26 July) pointed out that saturated ’soft-focus’ coverage is a

curiously modern phenomenon.



On her 50th birthday neither the Daily Express or Daily Mirror ran front

page stories. This week newspapers competed to find unique celebratory

angles, ranging from roses named after her to a special-edition

shortbread.



The Sun offered a Queen Mother Sweet Pea to its readers (known as

’Lovely Lady’) while many articles featured her love of National Hunt

racing.



Broadcaster Trevor McDonald, writing in the Sunday Express magazine,

described her as having ’an instinctive talent for public relations’

which came about not by speaking publicly but by saying the right things

to others whose recollections preserve her mystique and role in creating

the modern monarchy.



Analysis and commentary by Echo Research.



Cuttings by Durrants. More information at: www.echoResearch.com.



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