Entering the week of the Queen Mother’s 100th birthday, the
newspapers, as well as the broadcast media, proliferated with features
and supplements covering her long, eventful life. The Evening Standard
(26 July) pointed out that saturated ’soft-focus’ coverage is a
curiously modern phenomenon.
On her 50th birthday neither the Daily Express or Daily Mirror ran front
page stories. This week newspapers competed to find unique celebratory
angles, ranging from roses named after her to a special-edition
The Sun offered a Queen Mother Sweet Pea to its readers (known as
’Lovely Lady’) while many articles featured her love of National Hunt
Broadcaster Trevor McDonald, writing in the Sunday Express magazine,
described her as having ’an instinctive talent for public relations’
which came about not by speaking publicly but by saying the right things
to others whose recollections preserve her mystique and role in creating
the modern monarchy.
Analysis and commentary by Echo Research.
Cuttings by Durrants. More information at: www.echoResearch.com.