The BBC has appointed Ashley Highfield as director of its new media
division with responsibility for pushing forward the BBC’s on-line
Highfield, 34, is currently managing director of Flextech Interactive,
the new media content division of cable operator Telewest.
The BBC’s new media division was created as part of the complete
re-organisation of the corporation under the new director-general Greg
Dyke this April.
Running it will give Highfield a position on the corporation’s top
A spokesperson said the area was one in which Dyke was putting
particular emphasis. BBC Online alone involves half a million pages of
content and has a budget of pounds 40 million a year.
The spokesperson added: ’Highfield is one of the leaders in the field of
new media and had considerable success at Flextech. The challenge for
him is to keep ahead of things in this fast moving area and to
capitalise on the huge success so far of BBC Online.’
As divisional director, Highfield has responsibility for four areas -
the origination of new ideas for BBC Online (editorial management then
passes to the relevant specialist area), interactive services,
Imagineering (an area with responsibility for creating content for new
platforms such as WAP) and navigational tools.
Current director of BBC Online, Nigel Chapman, has been promoted to the
position of deputy director of BBC World Service where he succeeds
Caroline Thomson, who was recently appointed the BBC’s public policy
The BBC has also appointed Anne Morrison, head of features and events in
the factual and learning division, as controller of leisure and factual