IPC’s tv listings and entertainment website, unmissabletv, has
signed a deal with Virgin Mobile to offer access through Virgin’s WAP
portal. The agreementfollows a similar deal with BT Cellnet earlier in
the year. The service carries TV listings information along with ’must
watch programming’ recommendations, entertainment news and a soap diary
carrying recent plots. IPC hopes the deal will give its site a good
position on the two portals, attracting customers seeking both
entertainment and listings. There will be no charge for the service.