MEDIA BRIEFS: IPC signs Virgin Mobile deal

IPC’s tv listings and entertainment website, unmissabletv, has signed a deal with Virgin Mobile to offer access through Virgin’s WAP portal. The agreementfollows a similar deal with BT Cellnet earlier in the year. The service carries TV listings information along with ’must watch programming’ recommendations, entertainment news and a soap diary carrying recent plots. IPC hopes the deal will give its site a good position on the two portals, attracting customers seeking both entertainment and listings. There will be no charge for the service.

IPC’s tv listings and entertainment website, unmissabletv, has

signed a deal with Virgin Mobile to offer access through Virgin’s WAP

portal. The agreementfollows a similar deal with BT Cellnet earlier in

the year. The service carries TV listings information along with ’must

watch programming’ recommendations, entertainment news and a soap diary

carrying recent plots. IPC hopes the deal will give its site a good

position on the two portals, attracting customers seeking both

entertainment and listings. There will be no charge for the service.



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