Media: A minute with ... David Hall, editor, FourFourTwo

- Describe the magazine

FourFourTwo is a magazine for people who love football, not just a specific club. Our brand values are access, insight and humour. No-one gets better player access than us.

- Where is it sold?

FourFourTwo is a truly global brand. We are sold in 20 territories, with editions tweaked for the local market. We have just launched an online version in the US.

- What advice would you give to PROs trying to get coverage?

Give us access to players. We are good at getting this on our own, but the best way for a brand to get into the magazine is by being associated with a player, ex-player or manager. If it is the right person, you will get a lot of mileage out of it.

- Key dos and don'ts

It is prudent for PROs to talk to us first about ideas they have. There is no point spending lots of money on something and then trying to get coverage when we could have told them at the start the idea would not work for us.

- What are your deadlines?

We go to press two weeks before going on sale. The next issue is out on 16 July. Our lead time is four to five weeks. We plan our cover stories months in advance.

Circulation: 103,216 (Source: ABC July-Dec 2009)
Frequency: Monthly
Publisher: Haymarket
Demographics: 13 per cent are aged over 45; 46 per cent between 25 and
44; 41 per cent between 15 and 24; AB 38.5 per cent; ABC1 69.3 per cent

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