Public Sector: Don't ditch freelancers, says agency boss

Taxpayer-funded organisations should think carefully before ditching freelance PR consultants as the spending cuts begin to bite, according to one senior public sector PR specialist.

In a column for, London Communications Agency director Luke Blair argues that freelance PR consultants and those on temporary PR contracts could prove to be 'the most useful advisers' in these turbulent times.

In last week's Budget, Chancellor George Osborne announced the deepest cuts ever seen in the public sector by ordering nearly all government departments to slash an average of 25 per cent from their annual budgets and announcing a two-year pay freeze for all public sector employees.

The Chancellor's announcement of £83bn savings by 2014-15 will spread across education, police and council budgets.

Blair said: 'As we brace ourselves once again for hard times ahead, it is freelance PR consultants and those on temporary PR contracts, potentially the first to lose their jobs, who may ... be the most useful advisers for organisations themselves facing huge change - so long as those organisations adopt sensible policies that balance both permanent and temporary resources.'

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