Technology: The Week in Technology

Burson man chooses Immediate Future.

Immediate Future, the digital comms shop, has hired Adam Lewis, director of Burson-Marsteller's sponsorship division. Lewis, director of Total Sponsorship, started this week at the Kingston-based agency.

Jam PR, the digital creative and online PR agency, has recruited film PR stalwart Philip Rose as the agency's commercial director. He joins from Premier PR, where he held the position of director.

Lewis PR has launched free sentiment monitoring channel Chatterscope for brands to check how they are perceived on Twitter. The site returns an aggregate result that determines if a brand has a positive, neutral or negative reputation on the social media site at a given point in time.

Isotrak, the commercial vehicle tracking company, has established an in-house comms team with the appointment of account director Mollie Whichello and account executive Sereene Brown. Both previously worked as freelancers in consumer and music PR. Isotrak formerly used Razor PR as its retained agency.

OgilvyOne has released IBM's augmented reality smart phone app to coincide with the Wimbledon tennis tournament. The app allows users to see live location-based video stream showing some games and views of busy areas such as the top of Henman Hill.

Miss Win It, a new entertainment website, has appointed Radiator PR to handle its comms account. The site, which targets sports, music, fashion and showbiz fans, is looking to position itself as a top online entertainment hub.

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