City & Corporate: Hotwire signs Lloyds' Janes

Hotwire is attempting to step up its move into financial services PR after hiring Richard Janes, Lloyds Banking Group's head of investments PR, as director of its intentional banking and finance practice.

Hotwire, better known for its technology offering, has built a 12-strong banking and finance practice since its inception in 2005. Janes will look to build on the firm's expertise in digital PR to expand its financial services offering and complement its existing presence in banking technology and capital markets sectors.

Janes, who has more than 14 years' experience including four years at Lloyds, said: 'I am looking forward to applying what I've learned at Lloyds to Hotwire's existing clients, and to start talking to other banks, life assurers, pensions providers and fund managers, as I've no doubt Hotwire can transform their PR.'

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