BORDER LINES: Ketchum changes senior jobs

NEW YORK - Ketchum has made two senior appointments in its US headquarters. Ray Cucinello has joined the company as senior vice-president in charge of global human resources. Cucinello, who joins from finance house PaineWebber, reports to the company’s CEO Ray Kotcher. The agency has also drafted in David Rockland as global director of its Reputation Laboratory, which is used to explore links between corporate image and business performance. Rockland reports to Carol Cotton, the head of Ketchum’s account planning group.

NEW YORK - Ketchum has made two senior appointments in its US

headquarters. Ray Cucinello has joined the company as senior

vice-president in charge of global human resources. Cucinello, who joins

from finance house PaineWebber, reports to the company’s CEO Ray

Kotcher. The agency has also drafted in David Rockland as global

director of its Reputation Laboratory, which is used to explore links

between corporate image and business performance. Rockland reports to

Carol Cotton, the head of Ketchum’s account planning group.



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