NEW YORK - Ketchum has made two senior appointments in its US
headquarters. Ray Cucinello has joined the company as senior
vice-president in charge of global human resources. Cucinello, who joins
from finance house PaineWebber, reports to the company’s CEO Ray
Kotcher. The agency has also drafted in David Rockland as global
director of its Reputation Laboratory, which is used to explore links
between corporate image and business performance. Rockland reports to
Carol Cotton, the head of Ketchum’s account planning group.