Nexus signals expansion with PCM acquisition

Nexus Choat PR, the specialist consumer food and drink agency, has bought out hi-tech marketing communications consultancy PCM.

Nexus Choat PR, the specialist consumer food and drink agency, has

bought out hi-tech marketing communications consultancy PCM.



The deal creates a pan-European technology division within Nexus

entitled Nexus.PCM Technology.



Headed by Portfolio Creative Marketing (PCM) founders Mike Lambert,

managing director, and Ken Munn, director of creative services, the

technology division will boost combined company fees to pounds 4.5

million and staff to 75 people.



Nexus Choat chief executive Jim Horsley said the acquisition marks the

first stage in expansion plans.



’We are looking to create a pan-European technology business and a top

10 IT PR division and want to achieve that through organic growth,’ he

said. ’We are considering acquisitions that could involve operations in

the key European markets.’



London-based PCM, founded seven years ago, currently employs 11 people

and reports an annual fee income of nearly pounds 1 million.



The agency provides business-to-business services to its existing client

base, which includes US based technology companies Hypercom and

Clearcommerce, and Hewlett Packard resellers such as Selway Moore.



All PCM staff and directors are joining Nexus Choat, with Lambert

joining the strategy board and Munn becoming a director on the

technology division board.



’The acquisition will accelerate our growth - more people are

approaching us now we are a part of something bigger,’ said Lambert.



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