Berners appoints Redworks for luxury account

Redworks PR has been handed the trade and consumer PR brief for The Berners Hotel, one of the few remaining independent luxury hotels in central London.

Redworks PR has been handed the trade and consumer PR brief for The

Berners Hotel, one of the few remaining independent luxury hotels in

central London.



The account will be headed by agency proprietor Caroline Murdoch. She

reports to the hotel’s general manager Stewart Davie.



Murdoch is an old contact of Davie’s - she worked for him during an

earlier spell at Buckingham agency Wordsmith and Company. According to

Murdoch, Davie awarded the initial one-year retainer contract without a

pitch.



The combined trade and consumer PR remit will focus on the recent

extensive changes to the hotel. The pounds 2 million programme of

improvements included a major refurbishment of Reflections restaurant

and the creation of a dedicated Club floor with purpose-built business

facilities and showers.



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