Redworks PR has been handed the trade and consumer PR brief for The
Berners Hotel, one of the few remaining independent luxury hotels in
The account will be headed by agency proprietor Caroline Murdoch. She
reports to the hotel’s general manager Stewart Davie.
Murdoch is an old contact of Davie’s - she worked for him during an
earlier spell at Buckingham agency Wordsmith and Company. According to
Murdoch, Davie awarded the initial one-year retainer contract without a
The combined trade and consumer PR remit will focus on the recent
extensive changes to the hotel. The pounds 2 million programme of
improvements included a major refurbishment of Reflections restaurant
and the creation of a dedicated Club floor with purpose-built business
facilities and showers.