One of the world’s largest electronic brokers, Instinet, has
appointed a director of communications for Europe to lead intended PR
Ex-MCA corporate communications VP Jeff Manton takes over from Lorrie
Harte Benwell with plans to slash advertising spend and divert resources
According to Manton he is looking to boost Instinet’s PR budget up to
six figures and expand the four-strong in-house PR team to seven.
’It seemed to me when I came in that we needed to get much more targeted
because we are dealing with a very small audience and PR can be much
more effective at ’narrowcasting’ and explaining complex ideas than
advertising,’ said Manton.
The PR review will involve new appointments, firstly of a media
relations manager with a pan-European remit, followed by extra PR staff
in the conference and events and marketing communications divisions.
Manton said Instinet will continue to retain incumbent financial PR
agency Grandfield, but will be looking to appoint European agencies in
France, Germany and Switzerland.
Instinet, which was one of the first pioneers of electronic broking 30
years ago, now trades on over 40 global markets, is a member of 20
exchanges and has 25,000 institutional customers.