National Power has appointed Caroline Moore as director of
corporate communications for its UK arm.
The firm is demerging into two separate companies, with the domestic
concerns taking the name Innogy and the overseas business becoming
The demerger will be completed by October, but the creation of distinct
PR teams began almost six months ago. (PR Week 25 Feb 2000)
National Power’s former head of corporate communication Andy Roe is to
retire when the demerger goes through and his role is to be upgraded to
a director post. Whereas Roe reported to the company secretary, Moore,
who has been with National Power on a freelance basis for the last two
months, will report directly to executive chairman Ross Sayers.
Moore’s remit covers all aspects of communications with the exception of
investor relations, which comes under the finance function. With an
initial staff of nine, she will oversee the press office, financial PR,
public and community affairs and internal communications.
Moore is already laying her imprint on the communications set-up at
She has hired Finsbury to run the firm’s financial PR, following a pitch
involving Financial Dynamics and Cubitt Consulting. Finsbury is also
understood to be handling financial PR for International Power, though
that division is yet to appoint its own director of communications.
Further to hiring Finsbury, Moore is also understood to be reviewing the
company’s long term link with Bell Pottinger Public Affairs. ’Government
relations has long been a weakness for us and we need to strengthen that
area. We are looking at a mixture of internal skills and external
support as part of that process,’ she said.
Before joining National Power, Moore worked as a freelance PR consultant
for four years in the utility sector. Prior to that, she was director of
corporate communications for the services division of shipping company
She started her career at Charles Barker, rising in four years from a
trainee to an account director. Moore then served as PR manager for
London Electricity for five years, overseeing the company’s
privatisation. She described the experience of working through that
major business transaction as ’good preparation’ for the job.