Moore to top post at National Power UK PR

National Power has appointed Caroline Moore as director of corporate communications for its UK arm.

National Power has appointed Caroline Moore as director of

corporate communications for its UK arm.

The firm is demerging into two separate companies, with the domestic

concerns taking the name Innogy and the overseas business becoming

International Power.

The demerger will be completed by October, but the creation of distinct

PR teams began almost six months ago. (PR Week 25 Feb 2000)

National Power’s former head of corporate communication Andy Roe is to

retire when the demerger goes through and his role is to be upgraded to

a director post. Whereas Roe reported to the company secretary, Moore,

who has been with National Power on a freelance basis for the last two

months, will report directly to executive chairman Ross Sayers.

Moore’s remit covers all aspects of communications with the exception of

investor relations, which comes under the finance function. With an

initial staff of nine, she will oversee the press office, financial PR,

public and community affairs and internal communications.

Moore is already laying her imprint on the communications set-up at


She has hired Finsbury to run the firm’s financial PR, following a pitch

involving Financial Dynamics and Cubitt Consulting. Finsbury is also

understood to be handling financial PR for International Power, though

that division is yet to appoint its own director of communications.

Further to hiring Finsbury, Moore is also understood to be reviewing the

company’s long term link with Bell Pottinger Public Affairs. ’Government

relations has long been a weakness for us and we need to strengthen that

area. We are looking at a mixture of internal skills and external

support as part of that process,’ she said.

Before joining National Power, Moore worked as a freelance PR consultant

for four years in the utility sector. Prior to that, she was director of

corporate communications for the services division of shipping company


She started her career at Charles Barker, rising in four years from a

trainee to an account director. Moore then served as PR manager for

London Electricity for five years, overseeing the company’s

privatisation. She described the experience of working through that

major business transaction as ’good preparation’ for the job.

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