The corporate communications division at the British Red Cross
(BRC) will cease to exist after September, in a structural
reorganisation programme announced by director general Sam Younger.
Current director of corporate communications John Gray, who has worked
at the charity for nine and a half years, is setting up a new
communications and fundraising agency and the BRC will be his main
From October, Gray will take on the role of public affairs adviser for
the BRC, reporting to Younger. He will advise on communications and
fundraising for the BRC, the International Red Cross and the Red
Crescent Movement, and is expected to work an estimated 180 days a year
for the BRC in the first two years.
The corporate communications division for which Gray was formerly
responsible will be split into two. The public relations department will
be led by current head of PR Beryl Evans who will in future report
directly to Younger.
The communications services department, which deals with internal
communications, will move into the new human resources division. Younger
said the changes would help to drive the BRC’s new ’needs-led,
user-focused’ strategy for its services in future.
The public relations department includes seven press officers, two
exhibitions staff and four events staff.
’We need to market our services and restate what we do at a local
level,’ Evans said, adding that a possible increase in the press team
was currently under review.
Over the next year, the press team will be working on projects including
UN Year of Volunteers and Volunteering in 2001, and on a programme of
events including a travelling exhibition to celebrate the charity’s
130th anniversary in August.