In a bid to manage the integrated services offering from parent
company Young and Rubicam, Burson-Marsteller has recruited Fiona Couper
as business development and integrated communications director.
Couper takes on the newly created position from her previous role as
associate business development director for Europe at B-M’s parent
company Young and Rubicam.
Reporting to B-M London’s chief executive Allan Biggar, Couper will lead
a team of two, one of which is yet to be recruited.
Couper, who has a background in advertising, will help lead the agency’s
drive into the integrated communications market, promoting PR as an
essential complement to both marketing and advertising.
Her brief is three-fold: to co-ordinate the agency’s different
communication offerings into cohesive integrated packages, to ensure the
agency is adequately branded in the market place and secure new
According to Biggar the appointment is a strategic move by B-M to own
the middle ground within Y&R.
’Her role will be to manage the integrated channel - the glue that
sticks advertising, marketing, PR and direct marketing together.’
Prior to Y&R, Couper worked for Ogilvy and Mather as an account