After five years without an external PR agency, frozen food brand
Findus has hired Pielle Consulting.
The appointment follows Findus’ sale by Nestle in January this year to
Swedish venture capital group EQT. During the last two years, Nestle had
undertaken no public relations activity whatsoever on behalf of
Pielle Consulting will handle trade and consumer PR for Findus in the
UK. It was actually the last PR agency to support the brand, working on
it from 1983 to 1995 during which time it launched such well-known
brands as Lean Cuisine to the British public in 1985.
Despite the previous relationship with Pielle, Findus heard pitches from
three other agencies. Fees for the account are in the six-figure
Carol Friend, managing director of the agency, heads the account, which
also she worked on throughout the previous tenure. She reports to Findus
UK managing director John Brittain and Suzanne Nagel who is the European
marketing director and is charged with revitalising the brand.