Appointment to step up Rolls Royce project drive

Project Rolls Royce stepped up a gear last week with the appointment of German motor comms veteran Fred Fruth as its general manager for PR.

Project Rolls Royce stepped up a gear last week with the

appointment of German motor comms veteran Fred Fruth as its general

manager for PR.



The BMW-owned venture is launching as a limited company in the UK in

December 2002 when BMW takes possession of the prestigious UK car

brand.



The marque is currently held on license by BMW rival Volkswagen, which

also owns the plant in Crewe, Cheshire at which Rolls Royce cars and

fellow luxury brand Bentley are built.



Fruth is part of a forty-strong Project Rolls Royce team, which is

establishing a luxury car company ahead of it taking over the actual

brand. The company is negotiating for both office and plant space in

Chichester, West Sussex, before the entire team decamps to the UK next

Spring.



Fruth, who will report to the project’s general manager Karl-Heinz

Kalbfell, was brought in to handle a wide mix of tasks. As well as local

authority lobbying -for planning rights in the home counties green belt

area - he will also be expected to handle motoring and business trade PR

and local and national media relations.



Fruth spent 20 years in a variety of PR roles for BMW. Until last month,

he was head of communications strategy for the family-owned firm’s

global subsidiaries, based in Munich. Before that he ran corporate

communications for BMW in Austria for fifteen years. His move to the UK

marks a return to where his career began; he spent two years as

marketing director for a Nottingham-based car firm before joining BMW in

1980.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in