Porter Novelli unveils global service for brands experiencing social media crises

Porter Novelli has launched a global service to help clients manage crises that happen online, after a number of high-profile brands hit the headlines over crises in the social media realm.

Corporate practice leader: Neil Bayley
Corporate practice leader: Neil Bayley

The agency’s ‘Real-Time Reputation Specialty’ offering aims to help clients by providing pre-emptive communications through to programmes that restore corporate reputation after an incident.

‘We’ve seen a lot of global organisations face unprecedented corporate communications challenges recently, which have brought a sharp focus on the importance of responding at the right time, in the right place, with the right tone,’ said Porter Novelli corporate practice leader Neil Bayley. ‘Think about Toyota, Eurostar, Nestlé and British Airways. Clients need a different type and scale of support in the social media era compared with the corporate counsel of old, and that is what is at the heart of our Real-Time Reputation Specialty.’

The new reputation management group is led by a team of specialists in corporate communications and social media.  

Porter Novelli’s Real-Time Reputation Specialty includes:
Vulnerability Audits to help companies assess potential problem areas and develop plans and content to avoid or mitigate adverse events.
Crisis Preparedness, ranging from message testing and collateral preparation to alliance-building and simulations.
Early Warning Monitoring to track online chatter and sentiment.  
Go Teams, consisting of specialists in crisis communications, social media, customer support and internal communications.

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