Paula Whitehead, UK director, said she wanted to position the resort as an experiential holiday destination, not just a ‘classic beach stay’ resort.
The move comes after LaSource became part of the Elite Island Resorts group, which includes several luxury properties in the Caribbean.
Elite Island Resorts’ PR is handled in the UK by The Travel PR Experts’ founder, Rachel O’Reilly of ROR Communications.
Karen Tippett founded her own consultancy after three years as head of PR at Virgin Holidays. She was recently retained by the InterContinental London Park Lane hotel on a 12-month PR brief.