Satellite broadcaster BSkyB is seeking to appoint an agency on a
six-figure fee consumer brief to drive the take-up of its digital
The agency will report to John Brissenden, publicity director at the
’I am looking to appoint an agency with a proven track record in
supporting and building blue-chip consumer brands,’ he said.
Sky does not currently retain agency support. Instead, Brissenden heads
a team of 30 in the Sky publicity office, handling listings information
and PR for the broadcaster’s channels (except sports, for which the PR
is handled within the sports department) as well as the pay-per-view
service and the company’s original production.
BSkyB has set itself the target of having seven million homes receiving
its digital satellite pictures by 2003. BSkyB’s digital services have
sold to 3.8 million homes.
Brissenden, a former controller of press and publicity at United
Broadcasting and Entertainment, joined BSkyB last year (PR Week, 10
December 1999) from Shine Communications.