BSkyB seeks agency to boost digital services

Satellite broadcaster BSkyB is seeking to appoint an agency on a six-figure fee consumer brief to drive the take-up of its digital television services.

Satellite broadcaster BSkyB is seeking to appoint an agency on a

six-figure fee consumer brief to drive the take-up of its digital

television services.



The agency will report to John Brissenden, publicity director at the

station.



’I am looking to appoint an agency with a proven track record in

supporting and building blue-chip consumer brands,’ he said.



Sky does not currently retain agency support. Instead, Brissenden heads

a team of 30 in the Sky publicity office, handling listings information

and PR for the broadcaster’s channels (except sports, for which the PR

is handled within the sports department) as well as the pay-per-view

service and the company’s original production.



BSkyB has set itself the target of having seven million homes receiving

its digital satellite pictures by 2003. BSkyB’s digital services have

sold to 3.8 million homes.



Brissenden, a former controller of press and publicity at United

Broadcasting and Entertainment, joined BSkyB last year (PR Week, 10

December 1999) from Shine Communications.



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