Nationwide has dropped its long-standing UK public affairs
consultancy Beaumark and handed the work to LLM Communications.
Beaumark will continue to handle some European Union lobbying work, and
particularly to advise on single currency issues. The agency pitched
again for the British work last week, along with three other
Although rumours Nationwide would review its public affairs outsourcing
first surfaced two years ago (PR Week, 19 June 1998), LLM was appointed
only this week, on fees understood to be in the region of pounds
The account will be run by a four-strong team at LLM, headed by account
manager Mark Titterington and overseen by managing director Neal
The account reports to Nationwide’s head of external affairs Tom
Nationwide - the UK’s largest mutual since the conversion of most of its
competitors into banks - retains no other PR or public affairs agencies
in the UK. Harvey’s team handles press relations and product
The main issue LLM will work on is Nationwide’s continuation as a
building society, owned by its members rather than by shareholders.