LLM to protect mutual status of Nationwide

Nationwide has dropped its long-standing UK public affairs consultancy Beaumark and handed the work to LLM Communications.

Nationwide has dropped its long-standing UK public affairs

consultancy Beaumark and handed the work to LLM Communications.



Beaumark will continue to handle some European Union lobbying work, and

particularly to advise on single currency issues. The agency pitched

again for the British work last week, along with three other

agencies.



Although rumours Nationwide would review its public affairs outsourcing

first surfaced two years ago (PR Week, 19 June 1998), LLM was appointed

only this week, on fees understood to be in the region of pounds

150,000.



The account will be run by a four-strong team at LLM, headed by account

manager Mark Titterington and overseen by managing director Neal

Lawson.



The account reports to Nationwide’s head of external affairs Tom

Harvey.



Nationwide - the UK’s largest mutual since the conversion of most of its

competitors into banks - retains no other PR or public affairs agencies

in the UK. Harvey’s team handles press relations and product

promotion.



The main issue LLM will work on is Nationwide’s continuation as a

building society, owned by its members rather than by shareholders.



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