Bank of Scotland PR chiefs are planning a complete shake-up of the
bank’s agency and in-house structure to better co-ordinate
The PR review, which is being led by Bank of Scotland’s (BoS) MD of
corporate communications Alex Pagett, looks set to cut the bank’s agency
roster from 12 to four.
Leading UK agencies are already pitching for accounts at the
international bank, including Citigate Dewe Rogerson and Harrison
Pagett said the briefs will be across the board, from consumer to
corporate, but confirmed that incumbent financial agency Brunswick will
continue to be retained.
’None of the agencies we use are failing in the service they provide, we
just need a more co-ordinated agency base,’ said Pagett.
’We need to reduce the number of agencies, giving them wider but more
clearly defined remits, making sure that we are all singing from the
same hymn sheet.’
Currently, BoS, which has a PR budget of pounds 1 million, employs 12
agencies on both retainer and project briefs, including Shandwick
International and The Communications Group, some of which will be
BoS’s in-house PR is also in line for a reshuffle, with a complete
structural review. Communications is now divided into seven sectors:
personal banking, business banking and corporate banking, alongside
investor relations, group media/government relations, community
relations (such as sponsorship and charity work) and group internal
Pagett is boosting the 20-strong internal team by creating three new
positions: global head of group-wide internal communications, plus PR
directors for corporate and business banking.
Headquartered in Edinburgh, BoS currently has 325 UK branches and
offices around the world.