Kellogg’s, the world’s premier breakfast cereal company, is on the
verge of announcing Aileen Thompson’s appointment as its first European
corporate affairs director.
Thompson is one of four managing directors in Burson-Marsteller’s
healthcare practice. She has been in that position for three years and
has worked with the agency for ten in total.
Kellogg’s would not confirm the details of her appointment, but it is
thought Thompson has only two months left at B-M, where she reports to
practice leader Ralph Sutton and European chief executive Dermot
Kellogg’s has just a skeleton in-house PR department, run by corporate
affairs manager Chris Woodcock, who was unavailable for comment. The
company retains Hill and Knowlton across most European markets. The
agency handles trade and product PR for the UK business, corporate
communications in Europe and government and regulatory affairs in both
London and Brussels.
Although the company has not yet made a formal announcement to its
staff, PR Week understands that Thompson’s new role will involve
reporting to the company’s European CEO and president Alan Harris.
According to B-M spokesman Martin Langford, the agency will be looking
carefully at both existing staff and outside options in its bid to fill
Thompson’s vacated post. B-M healthcare clients include GlaxoWellcome,
Johnson and Johnson and SmithKline Beecham.