For 20 years Keith Altham was PRO to the stars and superegos of the
music industry and now he’s getting his own back. Altham’s memoirs No
More Mr Nice Guy is what every PRO has ever wanted to do - tell the
client exactly what you think of them.
In Altham’s case clients included many of the legendary names of the
rock and pop world including the likes of the Rolling Stones, The Who
and Phil Collins.
Altham’s first job was the promotion of Paradise is Half as Nice - a
number one for Amen Corner in 1969.
’I though this PR lark would be a piece of cake but that turned out not
to be the case,’ says Altham. The book offers a warts and all account of
dealing with rock’s aristocracy - many of whom do not come out with
glowing reviews. Mick Jagger and Rod Stewart are described as ’penny
pinching’ but the worst criticism is reserved for Van Morrison who he
describes as a ’pain in the arse’. Altham decided it was time to leave
pop PR in the early-1990s when he found himself working for Keith Harris
and Orville the duck.
He is currently working as a freelance writer.