Discovery Networks Europe (DNE) has appointed Feedback to handle
its Polish PR and marketing. The Warsaw-based agency will report to
DNE’s London-based corporate communications head for EMEA, Virginia Lee.
Feedback hopes to strengthen the Discovery brand on Polish television,
where the company operates five channels. Discovery, Animal Planet,
Civilisation, Sci-Trek, and Travel and Adventure will all now come under
Feedback’s brief. Feedback was established in 1994 but has been an
associate office of Hill and Knowlton Poland since 1997.