Korea’s Inchon International Airport Corporation (IIAC) has
appointed Burson-Marsteller on a two-year contract to handle global PR
for the new airport’s commercial launch early next year. Reporting to
IIAC chief operating officer Hyo-Joon Kim, B-M is part of a consortium
of companies sharing fees of pounds 3.7million. The others are fellow
Young and Rubicam subsidiary Dentsu, for advertising, and
Washington-based transport communications firm GKMG.
Burson-Marsteller’s task is to attract investors to the airport.