MUNICH: Lastminute.com has appointed Harvard PR after a five-way
pitch to promote its offering within Germany.
Harvard will report to Mica Wintermayr, head of marketing for Lastminute
in Germany. The agency will promote the Lastminute.com site to consumers
as well as the on-line and offline business communities.
The web site encourages people to ’Do Something Last Minute.com.’ It
offers a range of services, including flights, holidays, theatre
tickets, gifts and restaurant bookings.
’The campaign will focus on raising the profile of lastminute.com and
positioning it as the web site for dynamic, spontaneous web users
purchasing gifts, tickets, booking flights and hotels,’ said account
manager Anna Principato.
The two founders of Lastminute.com, Martha Lane Fox and Brent Hoberman,
will take an active part in promoting the site.