FedEx Supply Chain Services, part of the Federal Express group, has
appointed Sue Pope as its European marketing and communications
She will report to Bill Conley, FedEx SCS managing director, Europe.
She was previously media and PR manager for communications group NTL in
Wales and the West.
Pope said that the European operation, which covers most of the
Continent, has been relying on PR and marketing from the US. Her
appointment will ’put a more European stamp’ on the transport and
logistics group’s offering.
’They have realised they need to apply more resources to marketing,
communications and PR to raise the profile,’ she said.
’With the growth in e-commerce, supply chain services are going to
become even more critical,’ she added.