The National Magazine Company has appointed Tania Littlehales to
the newly-created position as head of PR.
Littlehales, previously acting head of corporate affairs at MTV, reports
to Siobhan Kenny, director of communications at NatMags. Her remit
includes day-to-day management of a ten-strong communications team, as
well as developing the department’s role within NatMags.
The appointment was described by Kenny as ’the final piece in the
jigsaw’, as it completes a restructure of NatMags’ communications
operations, which began with Kenny’s appointment last June (PR Week, 18
June 1999). This included splitting the existing PR team into two, with
each servicing different magazines, to give the operation an ’agency
Kenny and Littlehales will work together with the objective of
increasing the profile of NatMags’ brands as well as the corporate
business. NatMags’ titles include Cosmopolitan, Prima, Good Housekeeping
and the recently-revamped men’s title Esquire. It has implemented a
strategy to develop its master brands, by launching titles such as
Cosmopolitan Real Life and Cosmopolitan Hair and bringing men’s health
title ZM under the Esquire banner.
NatMags currently handles all PR in house, but Kenny refused to rule out
hiring an agency in the future. It recently appointed Initiative Media
for an above-the-line campaign.
Littlehales has spent most of her career working for Biss Lancaster,
which she joined in 1992. In May 1999 she joined MTV Networks Europe as
maternity cover for Alison Reid, who has now resumed her role as head of
corporate affairs at the music channel.