Dogruyol joins Occo from The Spa PR Company, where she was an account director.
She will be responsible for managing the new company’s 65 facial, bath, body and home retail lines and a spa roll-out scheduled to begin in early 2011.
Anna Doyle, founder of Occo, said: ‘Alice’s expertise in the spa, beauty and travel industry were just what we needed to launch a project of this scale. We are delighted she has joined as one of our founding members.’
Dogruyol’s column, Big Girl in a Skinny World, has been running in the Daily Mail since February 2010.
