Leeds United Football Club has appointed local PR and marketing
agency Outside The Box on combined fees of pounds 500,000 with a
substantial PR budget.
The brief is to promote the club’s nine business and commercial units
including sponsorship, retail outlets and publishing. However, it does
not include PR for the players which is carried out in-house. The
agency, which will report to Adam Pearson, commercial director at Leeds
United, will also promote the club’s work within the local community.