Greater London Enterprise, the body responsible for economic
development across London’s 33 boroughs, has appointed the London
Communications Agency on a strategic communications brief.
The six-month contract, awarded without a competitive pitch, starts this
week and is an extension of project work that LCA was already carrying
out for GLE. The account will be led by managing director Robert Gordon
Clark and account director Jonny Popper, reporting to GLE’s chief
executive David Walburn.
LCA will review GLE’s internal and external publications and brief
Greater London Assembly candidates and the media on the work of the
body. GLE employs no communications staff, but has worked with PR
agencies on an ad hoc basis for specific development projects. The
agency aims to ’bring the message to the right audiences about what the
GLE can do for them,’ Popper said.
The GLE provides loans and advice to small businesses across London.
Its contract with LCA runs until the creation in July of the Greater
London Authority and LCA will be advising on the communications aspects
of its relations with the newly-elected London body.
LCA only advises on issues specific to London. The agency was founded
six months ago by London First’s former deputy chief executive Gordon
Clark, and Popper, formerly director of consultancy at Neil Stewart
It works with global consultancy GCI, contributing a ’London angle’ to
GCI’s client work and does no client work outside London, claiming a
breadth of expertise relating to the capital.
’We launched as a region-specific agency rather than just a London unit
within a big agency. Our range of clients shows there was a clear need
for that,’ said Gordon Clark.