Bacardi Martini has appointed EM, the media marketing division of
advertising agency HHCL & Partners, to carry out a full communications
campaign for its premium packaged spirit product and ’youth brand’ Metz.
The consumer business work, which carries a six-figure fee, was awarded
after a three-way pitch including Nelson Bostock and Ketchum Life.
However, Nelson Bostock continues to promote Metz to the trade press.