Telecoms giant Nortel Networks has handed Fleishman-Hillard its
European PR account without a pitch. The account is believed to carry
fees of around pounds 500,000.
Nortel already works with F-H in North America and Asia, and the move
will essentially make F-H Nortel’s global agency.
F-H will work on business PR and be involved with any global
announcements Nortel makes. Elizabeth Lovett, Nortel’s director of
communications for Europe said the appointment of F-H in Europe met the
company’s need for ’one main global agency’.
It means an end to Nortel’s relationship with Carl Byoir, the 100 per
cent-owned subsidiary of Hill and Knowlton. However Brodeur A Plus,
which this week rebranded as Brodeur Worldwide, and handles UK trade and
technology PR for Nortel, is still retained. Carl Byoir was appointed by
Nortel in March last year, following the acquisition of Bay Networks by
Nortel in 1998. Brodeur and F-H are both owned by Omnicom.
The team will report to Lovett and be led by president of F-H Europe
Jack Modzelewski. He said: ’We are literally putting the entire team
together right now. It will involve various levels of leadership.’
Nortel Networks had revenues of pounds 13.8 billion in 1999, up 26 per
cent on its previous year’s earnings.