Express Online, the internet arm of Express Newspapers has
appointed consumer and new media specialist Fodor Wyllie as its first PR
The remit is two-fold. On the consumer side Fodor Wyllie will promote
SportLive, the sports web site affiliated with the Express and MegaStar,
the site connected with the Daily Star newspaper.
The agency will also handle corporate PR for Express Online, to build
its profile and position the company as a key on-line publisher.
Fodor Wyllie’s first task is to create interest in SportLive’s virtual
rugby tournament, www.12nations. com, which will run at the same time as
the forthcoming Six Nations Championship.
Express Online plans to launch two further web sites some time later in
the year, but will not yet reveal any details on their content.