Firefly has won a two-part, pounds 300,000 account with internet
search engine AltaVista. The three-way pitch included launch agency
Herald Communications and Copithorne and Bellows (now Porter Novelli
Convergence Group), which is AltaVista’s US agency.
Firefly’s fee is a 70/30 split between UK PR, reporting to AltaVista UK
MD Andy Mitchell, and the co-ordination of European PR, reporting to
European MD Vesey Crichton.
In the UK, Firefly is tasked with establishing the on-line brand
altavista.co.uk, which was launched in December. The agency will attempt
to differentiate the client from competitors such as Yahoo!, MSN and
Freeserve by promoting AltaVista as a specific search engine for
different countries. ’They are making the web relevant to the UK
market,’ said Firefly director David Hargreaves, who is leading both
parts of the account. AltaVista has indexed 17 million of the UK’s 40
million web pages so far and plans to grow that to 25 million this
Firefly’s pan-European role will be co-ordinating AltaVista’s local
agencies in Germany, Sweden, France, the Netherlands and Italy, where
the company has launched, or plans to launch, targeted sites. Firefly
will roll out campaigns, manage information flow and organise briefings.