Volkswagen Group has appointed Sarah Perris to the newly created
position of worldwide communications director for Rolls-Royce and
Bentley Motor Cars (RRB).
She joins in March from TRW Aeronautical Systems, part of Lucas
Aerospace, where she was director of PR and communications. Her brief is
to develop a worldwide corporate communications strategy, reporting to
RRB chief executive Tony Gott.
The position requires Perris to focus on increasing the profile of the
Bentley name, as the Rolls-Royce badge moves to BMW in 2003. That move
will give the German manufacturer the right to make cars under the
Rolls-Royce name and will lead to RRB itself being renamed. ’It is a
once in a lifetime opportunity with a brand that is quintessentially
British,’ Perris said.
Richard Charlesworth, RRB’s head of public affairs since 1993, has moved
into another new global role within the sales and marketing team.
RRB was bought by VW in August 1998. Last year, the VW group as a whole
sold 4.7 million units and turned over pounds 42 billion, making a
pre-tax profit of pounds 6 billion.
- Audi UK, another VW company, has restructured its PR operation with
the appointment of Jon Zammett as head of PR. He was previously at
fellow VW subsidiary, Seat. The shift to separate functions brings Audi
in line with the other Volkswagen brands - VW, Seat and Skoda.