PR agency Nelson Bostock Communications has come up with a novel
way to encourage journalists to attend a promotion for its hi-tech
internet client AllAdvantage.com - paying hacks pounds 10 to attend.
The agency says the payment can be put into journalists pockets or, more
likely, be donated to Children in Need.
The gesture/bribe - call it what you will - is expected to draw some 50
journalists, thereby writing off pounds 500.
Lee Nugent, associate director at the agency, dismisses any suggestion
that the ploy is a cheap gimmick and says it is based on
AllAdvantage.com’s marketing strategy, which pays you for surfing the
net, while you watch advertising.
’I would like to think that journalists would come along out of interest
and not for the ten pounds,’ he says, perhaps a touch naively. But then,
PR is the business of bringing out the best in any situation.