FOCUS: INTERNAL COMMUNICATIONS - Staying on top of the situation/Introducing initiatives to talk to staff about change, can fall flat without proper planning

Little more than a week after the Paddington rail disaster in October, staff at Great Western trains were horrified to receive a party parcel designed to promote ’team spirit and bonding’. Inside, with a morale-boosting letter about ’celebrating the changes for the better’, was a party hat, balloon and paper whistle.