FOCUS: INTERNAL COMMUNICATIONS - Staying on top of the situation/Introducing initiatives to talk to staff about change, can fall flat without proper planning
Little more than a week after the Paddington rail disaster in
October, staff at Great Western trains were horrified to receive a party
parcel designed to promote ’team spirit and bonding’. Inside, with a
morale-boosting letter about ’celebrating the changes for the better’,
was a party hat, balloon and paper whistle.